The Indigo Destination Management Plan 2026 - 2036 (DMP36)(PDF, 25MB) was adopted at Council Meeting on June 30, 2026. This DMP moves beyond traditional tourism management, towards a holistic regenerative approach. Guided by a triple bottom line framework, the Plan balances economic prosperity, community wellbeing and environmental stewardship. It aims to create a visitor economy that actively supports local communities, protects and restores the natural environment, and strengthens a resilient regional economy.
At the centre of the Plan is the Green Gold Rush vision, reimagining the historic concept of a gold rush by shifting the focus from extraction to regeneration and giving back. By 2036, Indigo Shire aims to be recognised as a national leader for regenerative tourism, with the visitor economy contributing $2.5 billion between 2026 and 2036 and catalysing $150 million in targeted regenerative investment.
The Plan, which has been in development since 2024, included extensive engagement across community members, businesses, advisory groups and regional partners, alongside subject matter experts and peer review. This process has ensured community, cultural, environmental and economic factors are carefully considered, while also recognising the need to prepare for future challenges such as climate change, infrastructure demand and visitor capacity.