Australian Tourism Data Warehouse (ATDW)
What is ATDW?
Australian Tourism Data Warehouse (ATDW) is Australia's national tourism database and distribution platform.
It is a digital platform owned by Tourism Australia and the State Tourism Offices (i.e. Visit Victoria) and is a vehicle to showcase businesses, products, events and experiences across a range of online channels including australia.com, visitvictoria.com, victoriashighcountry.com.au, one of Council's four destination websites, and Victoria's High Country app.
An ATDW profile enables your business or event to maximise your exposure through the marketing activities and programs of Visit Victoria, Victoria's High Country (Tourism North East) and the Indigo Shire Council Tourism team.
What are the benefits of an ATDW listing?
The numbers speak for themselves: In 2023, ATDW generated 1.3 million total views across all listings, with the average business receiving over 500 views and a 12.4% click-through rate to their website.
One listing, maximum reach. Instead of managing multiple platform accounts, ATDW distributes your business information across the tourism websites that matter most. You update once, and your information appears everywhere potential visitors are looking.
Your ticket to promotional opportunities. Media outlets and tourism bodies use ATDW as their go-to resource. Having a listing means you're in the running when promotional opportunities arise.
Generate leads. An ATDW profile drives customers directly to your website without commissions or booking fees, while boosting the Search Engine Optimisation (SEO) of your own website.
Proven results. With 161,572 website leads generated in 2023, ATDW consistently drives qualified traffic to businesses.
Free ATDW listings for Indigo Shire tourism businesses
In 2018, our Tourism team launched the Digital Excellence Partnership by offering all tourism businesses within Indigo Shire a 100% subsidised ATDW operator listing – valued at $295.
Since launching this program, we have grown from 100 ATDW business listings from Indigo Shire based businesses to 300+.
Fill out the form below to receive a coupon code for a free ATDW listing.
Get started today
Creating your ATDW profile is easy:
- Contact your local Visitor Information Centre (or fill out the form above) to receive your free coupon code
- Gather your materials (business details, description up to 200 words, high-quality images)
- Create your listing at atdw-online.com.au
- Go live within 2-3 business days after approval
If you need help, our Tourism and Visitor Information Centre teams are here to help you create or update your ATDW listing.
Both Visit Victoria and Tourism North East offer a number of online resources and how-to guides to help you through the process of creating your listing.
Visit Victoria ATDW resources
Tourism North East ATDW resources
Event promotion
If you're planning an event with a leisure tourism focus, we encourage you to create an event listing on ATDW. This listing is free of charge and will appear across all the same channels as business listings as well as Council's What's On Calendar.
How to create an ATDW event listing(PDF, 208KB)
Contact your local Visitor Information Centre
Beechworth Visitor Information Centre
info@explorebeechworth.com.au | 1300 366 321
103 Ford Street, Beechworth VIC 3747
Yackandandah Visitor Information Centre
info@exploreyackandandah.com.au | (02) 6027 1988
15 High Street, Yackandandah VIC 3749
Rutherglen Visitor Information Centre
info@explorerutherglen.com.au | 1800 622 871
57 Main Street, Rutherglen VIC 3685
Chiltern Visitor Information Centre
info@explorechiltern.com.au | (03) 5726 1611
30 Main Street, Chiltern VIC 3683
For additional support with your ATDW listing or digital marketing questions, contact the Indigo Shire Tourism team: tourism@indigoshire.vic.gov.au | 1300 365 003