Regional Tourism Update
Tourism North East Quarterly Update
Victoria is split into 11 regional tourism bodies whose role is to work with Visit Victoria, industry and government partners to support and develop regional tourism. Tourism North East (TNE) is made up of six shires - Alpine, Benalla, Indigo, Mansfield, Towong and Wangaratta – and the three major alpine resorts of Falls Creek, Mt Buller and Mt Hotham.
Indigo Shire Council is a financial stakeholder in Tourism North East which allows our destinations to be a part of larger campaigns with a better reach.
Each quarter TNE provide council with a report on the marketing initiatives, industry development, engagement and PR they have coordinated involving our destinations and our industry. Each quarter this will be available for you here.
Highlights this quarter include:
- 25 Large or medium format billboards, bus shelters and bus backs in high-traffic, high-impact locations in Melbourne. Including imagery of Indigo Destinations.
- Wine Enthusiasts Program – featuring a number of our dedicated winemakers and accommodation operators.
- Double page feature in the Weekend Australia Magazine for Festival of Short Walks.
Tourism North East Quarterly Report(PDF, 6MB)