Marketing and PR Update

Share-Button.png We need to feed the hungry online beast! Please keep the wonderful photographs, videos and animated gifs coming. Post them to your own Facebook or Instagram and #your town. We can’t use everything, but we are always on the lookout for inspiring and visitor-motivating images.



New Town Maps

During Spring a project was undertaken to develop new town maps for Beechworth, Rutherglen, Yackandandah and Chiltern.  The foldable brochure maps feature all new maps for the town as well as listing tourism businesses in the town.  This is an exciting project that our tourism businesses, local tourism associations and respective Chambers of Commerce and Visitor Information staff are very much looking forward to using to promote our towns. Beechworth and Rutherglen maps hit the streets in January and Yackandandah and Chiltern maps will be distributed shortly, both inside and outside Indigo.


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Short Walks With A Story

Short Walks with a Story continues to gain momentum.  Following the release of the printed guide, a series of videos has now been completed.  You may have seen some of these on the Explore Indigo Facebook page already.  The videos will continue to be rolled out over the next few months.  Please feel free to share the videos to your social media networks or contact us for use in other applications.

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Essentials Magazine

Beechworth was the focus for an extensive feature in Essentials Magazine, both in print and online.  Essentials is a high quality magazine with a large readership. Grab a copy and check out the story for yourself, there’s lots of in depth information on various Beechworth businesses. 

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Chambers of Commerce

The tourism team met with the new Beechworth Chamber of Commerce President, Rod Devlin and new Chiltern Tourism and Development leaders, Ty Bates and Kirrily Anderson in October.  Both discussions were very positive with discussions about upcoming marketing initiatives and online objectives on the agenda.


Media, October - December 2018


2 October Selector Magazine The must see cellar doors in the Beechworth region
4 October Ovens and Murray
Billson’s Brewery to add to offering
Great to see Beechworth Town Hall being utilised
Yackandandah Creek Recreational Trail – Pick my project
5 October Border Café Brose night Rutherglen, Aboriginal art collections Rutherglen
8 October Pieces of Victoria
Clip in for Victoria's wild ride – Beechworth Mountain Bike Park and Yack Tracks
The Spa Beechworth
9 October The Age The unsung vegetable comes of age as next year's hero – Regional dining and High Country visitation
10 October Corowa Free Press Rutherglen's 100k bike event injection – Great Victorian Bike Ride
11 October Weekend Notes Beechworth Celtic Festival and Old Gaol Tattoo
Ovens and Murray
Free website listing opportunity for Indigo tourism businesses
12 October Border Café Beechworth's Hidden Wineries, Oktoberfest
15 October Commissioner for
Keep Victoria Beautiful Tidy Towns Sustainability Awards in Beechworth
17 October Visit Victoria EDM All Saints Estate
Provenance Restaurant
18 October Ovens and Murray
Celebrating Oktoberfest
Rutherglen's Agricultural Show comes to town
Winemakers open their doors – Beechworth’s Hidden Wineries
Beechworth hosts Tidy Towns awards night
Border Mail Collection Highlights 2018 now showing at Aboriginal Exhibitions Gallery at Rutherglen Estates
19 October Border Mail Bud Burst Long Lunch makes debut at Olive Hills Estate, Rutherglen
Border Café Long Lunch at Olive Hills
25 October Border Mail Celtic rockers Claymore amped to join Eric Bogle & Damien Leith at Beechworth Celtic Festival
26 October Border Café Jazz at Rutherglen Estates Aboriginal Exhibitions Gallery
29 October Border Mail Out to ride funding cycle path – Beechworth to Yackandandah MTB extension
30 October Beer Diva Touring Victoria’s High Country – Day Three
31 October Beer Diva Touring Victoria’s High Country – Day Four


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2 November Border Mail Most "epic' trail in southern hemisphere. Beechworth to Yackandandah MTB extension
Group travels back in history across Indigo – Indigo Museums
4 November Border Mail Beechworth's Hidden Wineries touring trail to operate monthly
5 November Eco Portal Beechworth Food Co op – Grand Opening
6 November Border Mail Fine art photographic exhibition FOUR is coming to Beechworth
7 November Border Mail Beechworth Celtic Festival celebrations to return in full swing
Grunge rockers Tumbleweed to headline 2019 Beechworth Music Festival
Forget the Cup: anticipation builds for Yackandandah’s big race
Weekly Times Smart Threads – Bygamilla Saffron
8 November Border Café Landscapes Behind the Lens – Four Exhibition
Visit Victoria EDM Pack-a-picnic – Jones Winery
9 November Border Café Beechworth Celtic festival
Border Mail Beechworth Celtic Festival
10 November Border Mail All systems go at new Beechworth Food Co-op
14 November Flow MTB Yack Tracks - Instagram Post
15 November Flow MTB Beechworth MTB Park - Instagram post
16 November Border Café BW Vigneron's Spring Tasting
19 November Grub Street Why the Best Wine to Drink With Pumpkin Pie Is From Australia – Rutherglen Muscat
21 November Visit Victoria EDM Music on the Murray
22 November Essentials Magazine Beechworth 360
26 November Border Café New High Country Ale to add to the Christmas ‘Cheers’
30 November Border Café Pfeiffer Wines Artisan Market and Music on the Murray



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1 December Voyeur magazine Soul Cycle – Cycling in the High Country
4 December Border Mail Eat Asian Food Festival comes to Old Beechworth Gaol
Rutherglen dominates 2018 Victorian Wine Show
5 December One Hour Out Opera in the Alps 2019
10 December Visit Victoria EDM Kid free escapes this summer – 1860 Luxury Accommodation
12 December Visit Victoria EDM Pick your own – Beechworth Berries
13 December Weekly Times Rutherglen impresses at 2018 Victorian Wine Awards
Cyclist Aus/NZ
Cycle Beechworth and Yackandandah Instagram posts
14 December Cycling Tips Beer, Coffee & Perfect Roads - Our search for the High Country's best-kept riding secrets
20 December Amnplify Aussie stoner rockers Tumbleweed to headline Beechworth Music Festival
The Drinks
21 December Border Mail Beechworth artist captures nature, garden and landscapes in first solo exhibition – Tina Fraser Exhibition
De Bortoli Wines buys Rutherglen Estates vineyards, winery and Tuileries accommodation
The Shout De Bortoli buys Victoria’s Rutherglen Estates



Share Your News

We can’t wait to hear about your new initiatives, innovative products and seasonal visitor experiences.  Tell us your human interest stories and share your successes.  Please feel free to send us your new news so we can create ongoing media stories, rich content for our website and social media to create a vibrant destination presence.

List Your Business and Event

Listing your business or event on your town’s website is vital to the success of the website and the promotion of each destination.  

It’s now easier than ever to list your business with the introduction of the Digital Excellence Partnership.  This is a fantastic initiative that has great benefit for our tourism businesses.  The objective of the Digital Excellence Partnership is to raise the overall digital presence of our businesses and our towns and everything that makes them worth visiting.

Essentially businesses are asked to fulfil a range of requirements, all of which will be helpful to their business.  In return, they will receive a range of benefits, the key item amongst those being a 100% subsidised Australian Tourism Data Warehouse (ATDW) listing.  An ATDW listing automatically feeds through to, and the appropriate town website such as

Click here for more information or contact the Tourism Unit - 1300 365 003

Please note that event listings are free for all and at this time of year they also feed into an event list used by emergency services, so that’s another good reason to list your event.