Industry and Product Development Update

Updates for Industry 

Fire Ready

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“If a bushfire starts near your business, you and your employees may be under pressure to ensure the safety of yourselves and others. Understanding your risks and responsibilities, and planning what you will do now will help you respond in the best possible way.”
Tourism Business Fire Ready Kit, CFA

The increased fire danger period is upon us and now is the time to prepare yourselves and your business for a possible fire emergency. Many of our operators will also need to consider guests who are staying with you when an emergency starts or planning to travel during this time.

We implore you to read the Tourism Business Fire Ready Kit(PDF, 1MB) and prepare your bushfire plan. Then educate and practise this with your team to ensure that if a fire emergency does occur you can protect your people and your assets.

Indigo Shire Council’s Code Red Day Policy is available for you to read here(DOCX, 93KB). It is important to note that a selection of Council run services are closed on declared Code Red days. To keep up to date download the VicEmergency app onto your phone, with notifications turned on and like Indigo Shire Council on Facebook.

5 Minute Facelift

In November we released a 5 Minute Facelift, designed to lift your ATDW business listing to its full potential. This toolkit can be downloaded below and in just five minutes you can identify areas in which your ATDW listing needs a tweak and map out how to complete them. The information we receive from this toolkit will aid us in the development of group skills workshops.


Digital Skills Development Survey

Tourism North East have engaged Fiona Morris as their Digital Skills Development Manager. Fiona’s role is to work with industry to raise their digital skills whether it is to have an active Facebook, a stellar ATDW listing or tips on how to have an engaging website Fiona is keen to help. To kick start her plans for the next 12 months of development programs Fiona has put out a survey, this can be completed here

Council’s tourism team will continue to work with industry on digital development and ATDW listings, however Fiona is a great additional resource for us to have.

If you have any questions email

Visitor Servicing

There are several new faces in the Beechworth and Yackandandah Visitor Information Centres so please drop in and say hello. Rutherglen and Beechworth Centres have some great new local products for sale and are always interested in stocking local suppliers. We are also refreshing our digital screens so if you have any updated images or video clips please contact your local centre.

Indigo Industry Happenings

This quarter we have been excitedly watching our industry bring out new products and campaigns to match.

Indigo Shire is home to two Chef Hat restaurants this year through the Australian Good Food Guide. “Filled with character” Provenance of Beechworth and the “alluring and harmonious” Terrace Restaurant at All Saints, Wahgunyah. Congratulations to you both!

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Lake Moodemere Estate

The new Moodemere Wine Bar is open Friday to Sunday and holidays from 1pm to 6pm, then 12pm to 4pm Monday and Tuesday. Offering a full range of single vineyard wines by the glass or by the bottle, a selection or beers and soft drinks along with a delicious range of grazing options. Sip on Sangria and enjoy the shade of the orchard or settle back to watch the sunset over Lake Moodemere. No bookings required!

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Billson’s Brewery

What a quarter, not only have the Billson’s team released two new soda flavours they have also released a range of pre-mix vodka drinks paired with their enticing sodas, perfect for summer (or anytime if you ask me)



Bridge Road Brewery
Santa Claus is coming to… tap? Christmas releases from Bridge Road Brewery include Fat Man Red Suit Big Sack and Magical Christmas Unicorn, isn’t all beer magical?

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Digital Excellence Partnership

This quarter we welcomed new faces to the Digital Excellence Partnership, don't forget to update and renew your ATDW listing, to obtain a coupon code or for further information please email Clare Rowland - Tourism Development Officer, Industry & Events

Gravel Mob – providing gravel bike hire, tours and maps around Beechworth



The Stone Cottage and the Barn, Beechworth – Self-contained accommodation with secluded charm


Karr’s Reef Gold Mine Tour
- the centre of Yackandandah’s gold story


Old School Cruise 
– Tour the Rutherglen Wine Region and beyond in style

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Gelatina – Natural gelato that is the perfect Rutherglen summer’s day treat



Ingrained Culture – Immersive and informative brewery tours with the important stuff (beer) included.

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