Industry and Product Development Update

Visit Victoria Presentation

Luke Medcalf of Visit Victoria will be in Rutherglen on Tuesday 13 August to present to local industry about the Australian Tourism Data Warehouse. Luke will discuss with industry ways in which they can elevate their current listing or provide advice on what to include in your first listing. Thank you to Destination Rutherglen for assisting in the coordination of this.


2 – 4pm
Tuesday 13 August
James and Co. Wines
136 Main Street, Rutherglen
Register your attendance here

Walks and Industry – Media launch

We wish to extend the invitation to all industry, stakeholders and media to attend the Festival of Short Walks Media launch at 10am Monday 2 September, Chiltern Senior Citizens Centre. You can register for the Festival launch here. Prior to this launch we will also be hosting a series of drop in sessions, detailed below.

Destination Game Changer 2023, Tourism Strategy identified that the walks within Indigo Shire are an asset that require further promotion. Since then we have developed the Short Walks guide which has been very well received and we are now in the process of developing the Festival of Short Walks Campaign.

The Festival of Short Walks will run from 14 - 20 October this year and engage over thirty events all focused around the Short walk offering within the Shire. We are currently working closely with the Tourism North East team to have the promotional content for this site attached to and on @walkhighcountry socials. This collaborative campaign will allow the campaign to have a wider audience and broader destination marketing.

By attending these drop in sessions you will have the opportunity to learn the objectives for the festival, how to provide information your customers about the festival and how you or your business can be involved next year.

Tuesday 6 August
10.30am -12pm
Rutherglen Library
                Wednesday 7 August
10.30am - 12pm
Chiltern Courthouse
Thursday 8 August
10.30am - 12pm
Yackandandah Library
  Friday 9 August
10.30am - 12pm
Beechworth Town Hall


Industry Survey

It is time for us to check in with our Industry, please take a moment to complete this survey which will help us to gather information on areas you or your team would like to up skill.

Ride High Country 


Victoria’s High Country is the premier cycling destination in Australia and now is your chance to leverage off of this. The new edition of the Ride High Country Guide will be distributed in December this year and as valued industry partners, you are strongly encouraged to have a listing in this publication. All listings and advertisements must be finalised by 22 September. Head to the Tourism North East Website to read the sales kit or renew your listing.

Data Smackdown

Tourism development officers Penelope McGufficke and Clare Rowland journeyed to a wintery Bright last week to attend Tourism North East's Data Smackdown. This was an excellent opportunity for the officers to be brought up to date on the latest research engaged by TNE across five areas, Winery Visitation, Cycle, Agri-Tourism, Walk an Arts & Cultural Heritage.

Although each section was brief the session helped to identify to industry present what areas have been recognised as drivers of visitation and what are no destination drivers but still a vital part of a person’s holiday. Industry members had the opportunity to workshop ways in which their own businesses could either leverage off these products or further drive these products to their customers.

This research was funded by industry and local government buy in, meaning that the information is owned by the industry in our region. If you would like access to any of the data please email

Tourism North East Industry Facebook Group

Keep up to date with the latest Regional Tourism News through Tourism North Easts new Industry Facebook group. You will learn about upskilling opportunities, new research and industry gatherings.

Click here to join the group.

Backwoods Distilling Co.

The team at Backwoods have had quite the year from attending events, to getting their product featured as “Label of the Week” in Wine Business Magazine, and their Wild Rye has now been awarded the bronze medal in the Royal Australian Spirit Awards! The “non-whiskey spirit” is the first of their releases and is rich in spice and sweetness. Although currently unavailable give Backwoods a follow to keep up to date with their latest release.



Winemakers of Rutherglen

Winemakers of Rutherglen took home two awards from the Albury Wodonga Business awards on Friday night. These accolades highlight their achievements in both the local community and wider wine industry.

Awarded Most Outstanding Not for Profit and the Most Outstanding Business Award, Winemakers of Rutherglen, Executive Officer Natalie Ajay said “Our organisation works tirelessly to provide the best possible outcomes for our winery members and our town, and this award validates all the hard work we do.”

Congratulations to Winemakers of Rutherglen on this enormous achievement.



Wine Growth Fund

Hon. Jaclyn Symes visited James & Co winery in Rutherglen on Friday 26 July to announce it will share in $2 million in the third round of the Labor governments Wine Growth Fund, which will support 78 projects at wineries across Victoria.

James & Co will utilise their $30,000 grant to upgrade their cellar door and wine storage facilities, which will modernise the business, capitalise on the cellar door's outside space and make the winery's shopfront more open to Rutherglen's historic Main Street. 

Other businesses in Rutherglen who were successful included Arlo Vintners, Buller Wines, Jones Winery, Pfeiffer Wines and Winemakers of Rutherglen.

Accommodation Providers and Waste

Visitors to Indigo Shire may not be aware of the three bins system that operates here. Help to educate your guests and lower their waste by supplying information on our systems. The A-Z recycling guide is available at the Visitor Information Centres or at Indigo Shire Council offices. Alternatively head to for this toolkit and more!

Industry Engagement

The Indigo Tourism team spend a lot of time chatting and corresponding with tourism business operators.  We are pleased to offer advice and support, so please contact us for an informal chat or to arrange a more formal discussion.

Between May and July 2019 the team responded to over 198 industry queries.