Industry and Product Development Update

What are Council doing?

ATDW and Micro Events

Micro events in the tourism industry are becoming an increasingly popular way to generate business. Tourism micro events can be a variety of things, the more that is shared, the more visitors know about your business. It could be a live band, dinner special, degustation dinner, special wine pairing, guest chef, yoga retreat or happy hour.  They are, however, micro and therefore often come with a micro budget for advertising. Luckily you can create a FREE event listing with the Australian Tourism Data Warehouse (ATDW) which will then be listed on[YouTown] and

To create an ATDW listing that will drive visitation consider these points:

  • Motivating images – visually sell your event
  • Include all the information
  • Short sentences to make it a quick read.

For more information on how to create more micro events in your business or assistance in listing your event please contact
Listing your Event on ATDW(PDF, 631KB)

Accommodation Essentials Guide

The essential guide to the roles and responsibilities that come with operating short stay accommodation for the tourism industry in Indigo Shire.
Developed for those looking to buy an existing accommodation property, wish to convert their property to accommodation or those already in the industry.

The guide covers topics such as:

  • Providing food
  • Amenities required
  • Building or renovating
  • Disabled access
  • Insurance.

Download the Tourism Accommodation Essentials Guide(PDF, 3MB) .

Short Walks with a Story EOI

Following on from the release of the Indigo 'Short Walks with a Story' guide last year, we are now seeking Expressions of Interest from industry and community groups who wish to take part in the inaugural Festival of Short Walks. Do you know a story about the region? Perhaps a not so secret walking trail? Read more about the Festival here(PDF, 3MB) or get in touch with the tourism team to register your interest for the inaugural festival:

Industry Engagement

The Indigo Tourism team spend a lot of time chatting and corresponding with tourism business operators.  We are pleased to offer advice and support, so please contact us for an informal chat or to arrange a more formal discussion.

Between February and April 2019 the team responded to over 256 industry queries.


What are our Industry up to? 

Content Creator?

Artist and Yackandandah local, Charles Sluga, launched his Youtube channel on April 4 to promote his passion for all things watercolour. Charles will release a new video every Thursday with content to include guides, demos, reviews and tips from his 30 year career as a professional artist. Check out Charles’ latest video here or if you would prefer to see the art in person (or Charles’ wife’s photography) SLUGA Gallery is located in the old Yackandandah Athenaeum with opening hours listed on the website


Wine Tourism Workshop

Wine Australia has partnered with the Australian Tourism Export Council to deliver a Growing Wine Tourism Program. The next round of workshops have been designed for wine businesses who are looking to develop their wine tourism experiences for the inbound tourism market. These are to be delivered via two-day workshops which will cover:

  • Module 1: Laying the foundations
  • Module 2: Setting up your tourism experiences
  • Module 3: Securing inbound business

Or via a series of 90-minute webinars covering half a module at a time.
Wangaratta will be hosting the workshop on Monday 5 and Tuesday 6 August, 2019. Book your place and learn more about the program here.

John Dermer at NGV

We would like to congratulate Yackandandah master potter, John Dermer, who has had his life’s work recognised by the National Gallery of Victoria with a survey exhibition. John is one of only three potters to have been recognised in this way. John’s work will be on display at the National Gallery from 10-5 daily until 6 October.
You can find out more by reading this article by David Hurlston.


Small Business Superheroes

Indigo Shire think local businesses are super and need your help to tell their stories. 
Each year we will showcase 12 local businesses to feature in our Small Business Superheroes campaign with photographs and an interview on Facebook, the Indigo Shire website and in the Indigo Informer. 
Eligible businesses must be based in Indigo Shire and employ 20 people or fewer.

Nominations for 2019 Superheroes are now open. You can nominate your own business or nominate your favourite local business.  Nominations close 10 May, 2019.

Enquiries to our Economic Development Officer, Karen Gardner, on 1300 365 003 or

Welcome New Businesses

This quarter we welcome Gelatina Rutherglen and their freshly made gelato to Main Street Rutherglen. The team are awaiting your visit with enticing flavours such as watermelon and raspberry or pistachio all made from local produce.

Collective, Beechworth have graced Ford Street with their bright café and even brighter menu. Featuring meals suitable for all dietary types Collective pride themselves on using in season and local produce. Pop in to visit Annabelle and team. 


Not only have Yackandandah Take Away set up shop but they also have some new friends in their backyard. Washo, Anna, Ned, Maeve and the crew of Washington Cyclisme have cycled their stock to Yackandandah where they have taken charge of a beautiful retro look bike shop equipped with trendy bike stuff.