Industry and Product Development Update

Start up Shake up Challenge Workshop

Movers, Shakers, Dreamers and Creators.

Don’t miss your chance to be a part of the exciting new Start Up Shake Up network at our first Challenge Workshop



What is the Challenge Workshop?

It's essentially a fun, interactive, and inclusive brainstorming session led by Smart Seeds - a design-led innovation program for emerging leaders that supports the creation of solutions that address an industry's challenges.

This 2 hour workshop (with FREE buffet breakfast) is a great opportunity to collaborate with other leaders and learn more about the emerging startup ecosystem in North East Victoria.

Who should attend this workshop?

Community and industry leaders committed to the region’s economic prosperity and liveability. Attendees should have a good understanding of the cross-sector challenges facing their community group or organisation and the types of challenges that can stimulate the creativity of our emerging leaders and entrepreneurs. If you are attending, please consider a key cross-sector challenge that your organisation faces and bring this along. 

What is Smart Seeds?

Smart Seeds is a design-led innovation program for emerging leaders create solutions to complex challenges.

Led by community, government and industry, Smart Seeds brings North East Victoria together with a focus on innovation. It demonstrates the potential power of collaboration across organisations, sectors, disciplines and generations. For more information, visit


7am for 7.30am start, finishing at 9.30am, Tuesday October 30. 

Quercus Community Centre Hall, Breakfast will be provided.

RSVP by Tuesday October 23, and register here

For further information contact Emma Jones on 0408 246 007


Walk High Country Research Presentation

The High Country is well recognised for its abundant and diverse nature-based assets which naturally align with a walking offering. Across the region, walking trails cover a full range of opportunities from short town walks to multi-day wilderness walks. But what do the different walking market segments look like? What are walkers willing to travel for and spend money on? Where do they want to stay? Who will be most valuable segments to target over time? What do our emerging markets look like? All will be revealed at the Walk High Country Research Presentation! 

_TNE_10083.jpg During this free two hour session, the agency who delivered this ground-breaking research project will present the findings of this work, providing you with in-depth insights about the walking market. This research will guide walking tourism strategy for years to come. It will also be fundamental in assisting tourism operators in tailoring their businesses to capture this market, so don’t miss out!

10am - 12pm, Tuesday 20 November 2018

Wangaratta Performing Arts Centre, 33-37 Ford St

Register Here for Free 


Kickstart your business idea with support from Tourism North East

Expressions of Interest are now open for Tourism North East’s 2019 Kickstart program. The support program offers $2,500 in matched funds to develop a collaborative tourism experience that fills an identified product gap.

Kickstart will provide the added boost and heightened potential for success that is often needed in the infancy of a new products life. For more information click here

But get in quick, Expressions of Interest close 26 October. Contact Jade Mills at Tourism North East for more information.


New Businesses in Indigo Shire


Congratulations to the operators of Hello Dolly and the Mayday Escape Rooms in Beechworth, our two newest tourism operators in Indigo Shire.

Hello Dolly Beechworth is an eclectic furniture and homewares shop in Beechworth with an interesting mix of treasures from vintage to artisan. You can find Hello Dolly at 29A Camp St Beechworth.

The Mayday Escape Room Beechworth is a physical adventure game in which players are locked in a room and must solve a series of puzzles to escape before the hour is up. The Mayday Escape Room is a pharmacy themed room within the old decommissioned Mayday Hills Asylum in Beechworth.


Industry Engagement

The Indigo Tourism Team spend a lot of time chatting and corresponding with our tourism business operators.  We are pleased to offer advice and support, so please contact us for an informal chat or to arrange a more formal discussion.

In the last quarter, between July and September, the team responded to over 319 industry queries.