Seven out of the eleven events that received financial sponsorship through this year’s Indigo Economic Development & Tourism Advisory Committee (IEDTAC) Festival & Events Grant program have run for the year. Four events are still to take place. One of the requirements for receiving a grant is for event organisers to complete a post event evaluation, outlining how they utilised the funding provided and how their event impacted our community. Some of the positive outcomes included:
Victorian Mountain Bike Championship Series Round 3
Beechworth Chain Gang showcased Beechworth Mountain Bike Park to semi-professional athletes and recreational competitors who had never previously visited Beechworth. The event also succeeded in exposing 250 cycling enthusiasts to a high level of racing. The grant funding received was used for St John’s Ambulance to provide First Aid and professional timing services.
Beechworth Vignerons Spring Tasting
Incorporating over 25 wine producers and bringing them into one venue, proved a success for the Beechworth Vignerons in November 2018. The grant enabled the event organisers to increase attendance by 21% compared to 2017. The event used the funding to build their marketing opportunities and they hope to continue to grow.
EAT Asian Food Festival Beechworth
The inaugural EAT Asia Food Festival brought a new aroma to the Old Beechworth Gaol. Developed to celebrate the contribution of Asian migrants to our region from the goldmining era to present day. EAT Asia patrons were treated to a curated food festival featuring different Asian food vendors, with food matched to local beverages, showcased by the creators. Event organisers used the grant to seed fund the inaugural event with the objective to become self-sustainable in future years.
2019 Festival and Events Grant Program
The new grant program round for this year will be opening in June and we encourage any tourism event organiser to apply. If you believe your event will help to drive visitation to Indigo Shire please put in an application for the 2019/2020 grant program. Clare Rowland, our Tourism Development Officer (Industry & Events) welcomes any and all queries in relation to tourism events. Start preparing your event for the 2019/2020 financial year and Clare will work with you to meet the objectives of the grant from the start.
Upcoming Indigo Economic Development and Tourism Advisory Committee Sponsored Events:
Bicycle Network extends their heartfelt thank you to the communities of Indigo Shire for hosting their riders in November 2018. Over 3,000 riders joined the ride from Bright to Benalla with post rider survey results showing that Rutherglen was the favourite host town of the ride, followed closely by Beechworth. Our local businesses and their enthusiastic support are to thank for this great result. Business owners in both towns reported excellent direct business for ride participants and the flow on effect is just as important with the survey results showing 72% of riders are likely to revisit the area in the next 12 months.
High Country Hops Beechworth seeking accommodation partners
In March 2019 Bridge Road Brewers will welcome 1,500 weekend visitors to Beechworth’s High Country Hops Festival.
If you are an accommodation business and would like to collaborate with the High Country Hops event and offer accommodation packages to festival visitors, please contact Cameron at Bridge Road Brewers.
Hello, my name is Cameron and I am the events and marketing co-ordinator at Bridge Road Brewers.
As many of you may know, on 30th and 31st March we host a festival called High Country Hops at the brewery. We would love your business to be involved, so together we can grow this festival to its full potential, delivering benefits to you and to Beechworth as a whole.
Bridge Road Brewers have been proudly marketing Beechworth as part of our brand since opening in 2005. We distribute our flagship beer, Beechworth Pale Ale, nationally and internationally. Including Beechworth in the beer names ensures consumers are familiar with the our home town and, we hope, will come to visit us. We participate in over 50 events each year, many of them out of region or interstate. This gives us further opportunity to inform consumers about Beechworth and our region.
With the challenge of competing in a saturated beer market against city-based breweries, it is our locality and proximity to Hop Gardens and primary production that sets us apart. We see High Country Hops as a unique festival in Australia with the potential to become a bucket list festival for Australian Craft Beer fans. We have invested heavily in this event over the past 3 years and are working on delivering a significant event for Beechworth into the next decade.
Over 2 days (March 30/31), our brewery carpark in Beechworth will come to life as the 7 Craft Brewers of the region pour their wares, along with our favourite local winemakers and distillers. The tasting experience is rounded out by carefully curated local food offerings and an eclectic, suitably festive musical soundtrack, This truly is a weekend with something for everyone. This year we’re anticipating the festival will bring up to 1,500 visitors to Beechworth over the Friday-Sunday period.
We would like to work with you to identify ways your business can benefit and be involved, so we can work together for the greater good!
We are keen to offer accommodation packages to visitors and work with local accommodation businesses to inspire visitors to spend the weekend in our beautiful town and to add to the overall experience of being here.
For further information or to discuss how we might collaborate, please give me a call on 0450 108 732 or email me.
Round 7 of the Regional Events Fund is currently open.
The statewide events funding program is highly competitive and only events that satisfy the objectives below are eligible to apply.
- Increase economic benefits by driving visitation from outside of the region and the state and extending length of stay and yield.
- Showcase Victoria’s key regional tourism strengths and build Victoria’s reputation as an events destination.
- Help Victoria to develop a sustainable calendar of regional events.
- Support Victoria’s visitor economy through economic benefits and branding opportunities.
If you have an event that you believe is eligible, you must discuss your event proposal with Tourism North East before submitting an Expression of interest. Expressions of Interest close 15 March 2019.
All Event Organisers Required to List Events with the Regional Emergency Services
All event organisers have a responsibility to ensure that the regional emergency services are aware of your event. The avenue for notifying Regional Emergency Services is through an ATDW listing. Each week the ATDW list is sent to the regional emergency services so that they are aware of the huge number of events happening across the region. Particularly during the bushfire danger period, this notification is incredibly important for all events.
Listing your event on the ATDW supplies vital information to the Emergency Services enabling a potentially faster and more effective response. This is a requirement for ALL EVENTS in Indigo Shire. Listing on the ATDW is free for events. If you need assistance creating a listing, or uploading a suitable image, contact the Tourism team.