Events Update

Tourism Events Grant Recipients 2019/2020

On Tuesday 27 August Council accepted the recommendation from IEDTAC for the Tourism Events Grant. This year the grant pool was increased to $30,000 which was very well received by applicants.

21 applications were received, with requests totalling $61,345. IEDTAC made the recommendation to allocate to 10 events with applications that clearly identify their competencies against the assessment criteria. IEDTAC also recommended that two events received $6,000 each due to the merit of their applications. This higher funding will also support their logistics costs which were unable to be allocated in the logistics budget.

Event Allocation 
A Weekend With...   $3,000
Beechworth Vignerons Spring Tasting $1,000
Beechworth Celtic Festival  $2,000 
Chiltern Art Prize  $3,000
From Little Things  $6,000
Love + Light  $6,000
Rapture  $4,000
Rutherglen & District Flower Show  $1,500
Victorian Mountain Bike Championships  $2,000
Yackandandah Arts Festival  $1,500
 Total  $30,000

 

A total of 24 events have requested logistics support, totalling approximately $64,270. At this stage, 21 events will receive logistics support, which varies from waste management extensive road closures. 

They are:

  • Beechworth Vignerons’ Spring Tasting
  • Celtic Festival
  • From Little Things
  • Love + Light
  • Rapture
  • Victorian Mountain Bike Championship Series
  • Golden Horseshoes Festival
  • Opera in the Alps
  • Yackandandah Folk Festival
  • Rutherglen Wine Show
  • Chiltern Community Street Party
  • Barrowthon
  • Craft @ Rutherglen
  • Drive Back in Time
  • High Country Hops
  • Jowett Car Club
  • Oceania Middle Distance Championships
  • Rutherglen Country Fair
  • Rutherglen Triathlon
  • Wooragee Easter Market
  • Yackandandah Billy Cart Race

What does this contribution do?

Each Tourism Events Grant recipient is required to submit a post event evaluation that identifies where their funding was spent, who attended the event and the impact of the event.

The Victorian Cross Country Mountain Bike Championship Rounds 1 and 2 were held in October. Coordinated by Entry Zone in collaboration with Beechworth Chain Gang, Fitzroy Revolution Club and Yack Tracks the event attracted 150 competitors each day and over 100 spectators. Entry Zone provided the following information on their attendees:

  • 30% of riders were aged 19-39
  • 80% of riders were male
  • 62% of riders came from Melbourne

Entry Zone considered the event a great success based on the bigger than expected registrations and positive feedback. Entry Zone utilised their funding of $2,000 towards toilet hire, traffic management, timing and marketing.

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Event Organiser Reminders and Opportunities

Rapture

Applications are now open for food stalls and market stands at the inaugural Rapture to be held on Saturday 14 October at Mt Ophir, Rutherglen. The event would like to engage local businesses with locally grown produce to share with their attendees. Applications can be made via the Rapture website.

Golden Horseshoes Festival

The Beechworth Golden Horseshoes Festival is now seeking interest from businesses who wish to be involved in the 2020 Festival. From parade entries, food court and sponsorship. For more information head to the Beechworth Golden Horseshoes Festival website.

Regional events fund round nine now open

Round 11 of the Regional Events Fund will open on January 2.  

The statewide events funding program is highly competitive and only events that satisfy the objectives below are eligible to apply.

  • Increase economic benefits by driving visitation from outside of the region and the state and extending length of stay and yield.

  • Showcase Victoria’s key regional tourism strengths and build Victoria’s reputation as an events destination.

  • Help Victoria to develop a sustainable calendar of regional events.

  • Support Victoria’s visitor economy through economic benefits and branding opportunities.

If you have an event that you believe is eligible, you must discuss your event proposal with Indigo Shire Council and Tourism North East before submitting an Expression of interest. Expressions of Interest close 14 February 2020.

All event organisers required to list events with the regional emergency services

AdobeStock_26123953.jpeg All event organisers have a responsibility to ensure that the regional emergency services are aware of your event. The avenue for notifying Regional Emergency Services is through an ATDW listing. Each week the ATDW list is sent to the regional emergency services so that they are aware of the huge number of events happening across the region. Particularly during the bushfire danger period, this notification is incredibly important for all events. 

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Events season is about to launch and we are very excited to see all the amazing events coming through from ATDW. We are aiming to have a packed events calendar for the warmer months and this is powered by your listings. If you need any assistance with ATDW listings please contact Clare Rowland – Tourism Development Officer Industry and Events for more information.