Digital Update

Share-Button.png We need to feed the hungry online beast! Please keep the wonderful photographs, videos and animated gifs coming. Post them to your own Facebook or Instagram and #your town. We can’t use everything, but we are always on the lookout for inspiring and visitor-motivating images.

Digital Excellence Partnership

The Digital Excellence Partnership introduced on September 1st 2018 was really toward the end of 2018.  In conjunction with our new town maps (see the marketing report) a big push was made to get more tourism businesses involved with the Digital Excellence Partnership.

The result is that there are now over 250 tourism businesses listed on our 4 tourism websites.  This more than doubles the number that existed prior to the partnership being introduced.  This gives great depth of content on our websites, making them far more appealing to our visitors.  The businesses listed also receive the added benefit of being listed on,, the official regional and state tourism websites.


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Click here for more information on the Digital Excellence Partnership or contact Kate Green – 03 5728 8000


Our town websites recorded mixed results for the quarter.  Beechworth and Chiltern figures were the best quarterly figures for 2018 whilst Yackandandah and Rutherglen were 2nd and 3rd best of the 4 quarters for 2018. The average quarterly figures for 2018 for Beechworth and Yackandandah were well up on 2017 but slightly down on last year for Rutherglen.  The Chiltern website has only been live for 2018.

Click here for July – September 2018 reports.(PDF, 7MB)


We are eagerly waiting for the new Burke Museum website to be launched.  The new website will feature updated information and imagery as well as the ability to purchase the Beechworth Heritage Pass and special event and exhibition tickets online.  Further enhancements and content will be added to the website progressively after the initial launch.


Watch this space, then check out the new website and you might just be enticed to make a visit to the Burke Museum and other historic precinct venues yourself.  Did you know that Indigo Shire residents can gain free access to these venues?


Social media

The Explore Indigo Facebook and Instagram pages continue to present the most enagaging and aspirational content from around the shire aimed squarely at our tourist audience.  Here’s a couple of the best snaps from the last quarter.


@jdaseymourphotography @thewoolshedcabins


Indigo Shire and Tourism North East were involved in a number of media/influencer famils that resulted in social media posts in the last quarter of 2018. These included post by


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Following the announcement of their Feast High Country Campaign, Tourism North East have developed a small overview to show what it is and how you can get involved. You can read this here(PDF, 2MB) and don’t forget to #feasthighcountry

Share your News 

We can’t wait to hear about your new initiatives, innovative products and seasonal visitor experiences.  Tell us your human interest stories and share your successes.  Please feel free to send us your new news so we can create ongoing media stories, rich content for our website and social media to create a vibrant destination presence.

Keep on learning

If you’re looking for a broader perspective on tourism and the future in general, you might be interested to subscribe to the following services.  They certainly provide some interesting and amazing insights.