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The development of a Rutherglen specific Destination Management Plan is an important step forward for tourism in Rutherglen and a strong focus on building Rutherglen’s Visitor Economy is supported by the Indigo Destination Game Changer Tourism Strategy.
The Rutherglen Destination Management Plan is developed with and by local stakeholders, business owners and community to collaboratively set the specific tourism direction for Rutherglen, strengthen brand, focus marketing efforts, steer investment and grow the visitor economy.
The project will deliver a five-year Rutherglen Destination Management Plan encompassing Rutherglen, Wahgunyah, Brimin, Goormadda and Norong (Rutherglen Area), ensuring tourism adds significant value to the local economy, social fabric and ecology of the community.