Marketing your business

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Attract direct bookings for Accommodation

Avoid paying booking platform fees during a time where every cent counts! We have developed a toolkit of five ways to promote direct bookings to your accommodation.

Toolkit - Direct bookings for accommodation(PDF, 25KB)

Free online business listing for tourism operators

Our four destination websites utilise the Australian Tourism Data Warehouse (ATDW) to generate business listings. You can get a free listing for your business that will appear on;

Either 

And

To receive your free ATDW listing, please email tourism@indigoshire.vic.gov.au 

Tourism North East - Digital Skill Sessions

Tourism North East offer one-on-one and group digital skill development sessions on a variety of topics to enhance operators understanding of digital applications and their use within a tourism business. 

Developed by Digital Skills Manager, Fiona Morris, the group sessions cover common digital platforms and how they can support your business marketing and operations. 

In 2020 and 2021 the following sessions will be offered:

  • ATDW e-toolkit
  • Top 5 Digital assets to get dialled
  • Social media tune up
  • Instagram features explained
  • Peer review platforms
  • IT Literacy*
  • Top 3 Digital Analytics Tools
  • Digital mentoring

*denotes external provider facilitated by TNE

All sessions are bookable via Eventbrite or if you have any questions please contact Fiona Morris by email.

Buy From Beechworth 

An all in one e-commerce platform that enables retail businesses to sell online quickly and be part of an online retail campaign.

When choosing to sell online it can be difficult to select the right platform for your business and even more so to gain traction in the busy online retail space.

Buy from Beechworth is part of the Buy from the North East initiative, started in response to the COVID19 pandemic to promote retail options as one campaign, first to locals then to a state wide audience.

Head to Buy from Beechworth to check out other local retailers or sign up your own store.

Interested in seeing the project extend to other Indigo Shire towns? Let us know ecodev@indigoshire.vic.gov.au

Vic Country Market

Developed in partnership with the Victorian Government, Vic Country Market is an online retail platform for makers and producers. Listings are free and the intiative is backed by the state-wide "Click for Vic" campaign.

Visit Vic Country Market to register for your own stall.