A HOME visit or a phone call checking on the welfare of a customer is all part of the service at Beechworth Pharmacy.
“We have a real community focus, we try to go that extra step to exceed the expectations of our customers,” owner and pharmacist Ruth Parker said.
“We are different than the bigger chains in that we have that human touch, we engage with our customers and look after them, so they know they are a priority.”
It is common practice for staff to conduct a follow-up visit and phone calls to ensure their customers are progressing well.
“We try to be there for the start of life and the end of life, we are there celebrating when our customers have a baby and we are attending the funerals of our customers at the end of their life,” said Ruth.
“We are there for each step of their lives.”
Ruth said the pharmacy was passionate about staying abreast with developments in the medical field.
“At the moment we have a special interest in pain management, and we have been doing an advanced pain management course so we can further assist our patients,” she said.
“Next year we will be focusing on education about wound management.”
She said Beechworth Pharmacy worked collaboratively with doctors in the town, as well as the Beechworth Health Service.
“With funding from Medicare, we are able to go out to patients’ homes and conduct a review of their medications,” she said.
“This way, we have more time and it is more private for the client to discuss their medication and how they are progressing.
“This opens up the pathways of communication and we can liaise with the doctors to ensure the patient is doing well.
“Our home visits also enable us to help the patient who has been in hospital to integrate back into the community.”