Tourism Facts & Stats

Visitor Information Centres

Indigo Shire records the number of people going through each Visitor Information Centre door.

2006 2007 2008 2009 2010 2011 2012
Beechworth 94,598 89,848 96,084 92,665 102,617 94,897 90,989
Chiltern 7,969 7,911 7,962 8,302 5,039 5,822 5,625
Rutherglen 30772 32,267 34,588 38,481 42,404 54,276 84,915
Yackandandah 9,437 10,540 15,673 12,935 9,138 9,981 8,578
Total 142,776 140,566 154,307 152,383 156,703 164,976 186,210

2008/2009 Accommodation Surveys

After 12 months of accommodations operators throughout the Shire issuing surveys to visitors, we now have some great information about tourism in Indigo Shire. Some key findings of the survey included :

  • 32% of people visited Indigo Shire with the intention of a "short break"
  • 43% used word of mouth to get their information, followed by the internet with 13%
  • A whopping 66% of visitors to Indigo Shire planned to also visit other towns in the North East
  • The most popular activity was relaxing (21%) followed by visiting restaurants (20%), wineries (19%), shopping (15%) and car touring (13%)
  • The majority of visitors were from Melbourne (41%), followed by country NSW (17%), country Victoria (14%) and Sydney (11%)
  • Of these visitors, 37% were visiting the region for the first time and 63% were returning.

To view results from 2008/2009 Accommodation Surveys click here and for a comprehensive 12 month breakdown click here.

Victoria's High Country Market Profile

Click here to view Tourism Victoria's market profile fact sheet, which provides a summary of the latest tourism data for Victoria's High Country campaign region. Information includes domestic and international visitor numbers, visitor expenditure and domestic visitor profiles such as origin, purpose of visit, visitor activities and travel parties.

Last updated: 30 January 2014