Indigo Visitor Economy Update

This quarterly update provides information about Indigo’s tourism development activities, strategic direction, performance against strategy and Indigo’s visitor economy.  It also provides information about product and industry development opportunities and how businesses can contribute to the collective effort to drive growth in this important sector.   

Please ensure you are subscribed to the Industry List to receive the quarterly update via email.

Subscribe to the Indigo Visitor Economy Update

The update is available here at indigoshire.vic.gov.au and each quarter there will be a reminder in the Indigo Informer and on Indigo Shire Faceboook to check out the update online or subscribe to the Industry List to automatically receive your Update via email.

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Tourism Strategy & Performance Update

2018-2023 Tourism Strategy

Find out where we are at, and what is next for our new Tourism Strategy.

[ Read More ]

Visitation to Indigo

Our latest 'Key Tourism Metrics' have just been released, showing an increase in visitation.

[ Read More ]

Industry & Product Development

Training opportunities

This quarter we are holding two industry workshops, one for photography and one for event organisers. And as always there are opportunities for individual sessions with the tourism team.

[ Read More ]

Events

New process for event notification

We are streamlining the event notification process and making the ATDW (Australian Tourism Data Warehouse) your one-stop-shop for promotional distribution. Create an ATDW listing for inclusion in "On Now" and our websites.

[ Read More ]

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Marketing & PR

There has been plenty happening in the tourism marketing space at Indigo Shire. Find out how we have been showcasing the destination this quarter.

[ Read More ]

Digital 

The last of our destination sites went live this quarter, and we had a visit from Australia's premier social media influencer who took some spectacular images across Indigo.

[ Read More ]

Visitor Servicing

Visitation at our four Visitor Information Centres has remained relatively steady in the last two years, with over the counter visitors exceeding 170,000 each year.

[ Read More ]

Last updated: 01 February 2018